The fear: AI replaces editors. The reality: AI replaces the parts of editing that nobody actually likes doing — and gives the human more time to do the part that matters.
Where I use it
Transcript-driven rough cuts. Caption generation. Speech enhancement on noisy field audio. Stock-footage search at scale. Color match suggestions on similar shots. All of these are time savings on tedious labor, with a human reviewing every output before it lands in the cut.
Where I don’t
Story shape. Pacing. The choice of which take is the take. Anything that touches the emotional arc of a piece. AI can suggest. It can’t decide what your brand sounds like.
The principle
If a tool gives me time back, I use it. If a tool would let a client think their video is the same as someone else’s, I don’t.
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